Atria is a new leader in medicine, uniting the world’s leading medical minds, cutting-edge technology, and breakthrough science to shift from reactive sick care to personalized, proactive, and preventive health care. But before all of that, it was an idea on a napkin.
Over the last three years, we have supported Atria as their full-engine brand team, developing brand strategy, naming the company, and acting as ongoing brand advisors. Once we laid that foundation, we created, wrote, designed, and produced every bit of brand content that exists for Atria—1,000+ pieces of collateral and counting.
From the physical to the digital, we’ve had a hand in the brand’s entire ecosystem. As a true strategic, creative, and executional partner, we led at the executive level as well, helping recruit Atria’s internal marketing team and build out their brand structure. Our work with Atria is the definition of raising a brand from the ground up, and we’re continuing to grow strong together.