When Quinn, the fast-growing audio erotica app, developed their game-changing original content, Quinn Originals, we devised a social media plan, marketing strategy, and launch campaign that more than hit the spot.

Our holistic launch strategy included a talent collaboration plan, paid media, organic content, and an episode rollout schedule. We worked with Quinn and their production team at Admilk to produce over 100 unique Quinn Originals assets across IG Reels, static feed posts, stories, and TikToks, allowing for a diversified mix of content that leveraged hi-fi and lo-fi styles to connect with a wide range of audiences.

The launch strategy unlocked exponential growth, reaching more of their gen-z core audience and tapping into a new frontier: millennials. We generated significant demand leading up to the release, drove engagement on social, and saw improved episode to episode retention rate with each release, making Quinn Originals a key pillar of the brand.


  • Launch Campaign
  • Social Media Strategy
  • Marketing Strategy
  • Content Creation
  • Community Management
  • Social Media Execution


people reached


net audience growth


increase in impressions


increase in overall engagements


increase in video views – a key component to our strategy

A flyer for Quinn’s first audio erotica Original with Thomas Doherty that looks like a movie poster
A billboard of Jesse Williams for Quinn Originals The Misty Door episode 1-3 in New York City
Billboards for a Quinn Original audio that alternates between the launch date and Thomas Doherty in a dressy blazer and tie with a clock

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