Friends hugging on an international W Hotels vacation in bright clothing with blue skies and happy, smiling faces in front of the hotel sculptural logo

In 2022, the world was hungry to start traveling again. While partnering with W Hotels on their social media presence, we saw this cultural shift as an opportunity to reimagine the bold hotel’s social presence. Our team reframed and reintroduced the well-known brand’s perspective and applied it to a changed social media landscape that values authenticity, storytelling, and newness. It was a chance to dig deep and get at the heart of why people love to travel, and more specifically, travel with W Hotels.

Our team completely overhauled W Hotels social media presence, harnessing social-first content, long- and short-form video, and exciting new talent that fit their uniquely distinct niche. The strategy rooted in aspirational storytelling inspired 14 new content series (including Suite Talk and Sound Check), showcasing the unique offerings and experiences exclusive to W Hotels around the globe. 

Our team crafted an elevated look and feel with a robust 830+ asset bank captured at W Hotels across four continents, and partnered with diverse tastemakers—Noah Beck, Tefi Pessoa, Isaac Hindin-Miller, Kimberly Drew, and Amrit Sidhu, along with brands like Cercle, Architectural Digest, and Mambo Creatives—to speak directly to W’s unique luxury consumer. Amplified through paid media, our storytelling showed how W Hotels meets the needs of right now—modern, fresh, and exciting.


  • Social Strategy
  • Tone of Voice Strategy
  • Social Media Execution
  • Content Creation
  • Brand Activation Support
  • Social Design Guideline Development
  • Social Art Direction
  • Copy Development


increase in engagement on Instagram


engagements across all channels


video views


person reached


impressions on Instagram


OTS across social media in 2022

A highly produced editorial image of Noah Beck in bed with watermelon for W Hotel’s Pillow Talk social media franchise and Meta campaign
W Hotels social Media strategy, graphic design frameworks, brand text requirements, and content management plans in a slide deck format from us, their marketing and social agency
A blonde woman in a bathing suit smiling at the blue sky and blue ocean with flippers on her feet and Greek mountains behind her. The text reads W Hotels Costa Navarino: Poseidon’s Playground in Greece
A woman in a yellow matching set dancing under a blue sky in Ibiza. Text reads W Hotels Ibiza: Chase the Sun to promote travel to this Spain location
W Hotels organic and promoted social media content including Pillow Talk, W Hotels Algarve, new favorite vacations, escape locations, and more

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