Until recently, New Balance Running was focused primarily on the performance-driven male customer. Their team came to Farrynheight with three goals in mind: to broaden that audience, showcase the versatility of their new All White 1080 running shoe, and step up their social content and creative.
Our team’s starting line set us off to bridge the gap between lifestyle and performance, introducing the 1080 as the leading shoe in all day comfort and style. Because the 1080 is built to take you from a marathon errand day to running an actual marathon, we built a campaign strategy and storyline around the first step of the day: your foot’s inaugural foray into 1080’s Fresh Foam—the first and lasting ritual that buoys every stride until sundown.
We developed a creative direction that featured unique lifestyle imagery, elevated style curation, thumb-stopping video content, and best-in-class tastemakers including Samantha Duenas, a performing artist from LA, new mom, co-founder of R&B Party 143, style enthusiast, and, of course, runner.
on the homepage of NewBalance.com throughout 2022
on NewBalance.com—a first for New Balance Running